Collect emails, so you can keep your clients and subscribers up to date.
Collect followers on your social media page, so you can create conversation with them.
Collect feedback from customers, because they pay the bills and know what they are talking about.
Collect feedback from prospects that you didn't get a sale with, because you need to know what not to do next time.
Best of all, this collection is free!
There is however a big difference with this collection than most others.
Don't leave them on the shelf, vintage is not a good type here.
Keeping them in the package will cause them to lose value the longer they sit in there.
The value of this collection begins to deteriorate as soon as you receive them, so using them as soon as possible is wise.
As a business owner, you need to be continuously collecting information to stay relevant and front of mind with your market. The most important part though is how you use the collection once you have it, which is the need to use it to your advantage immediately to boost your presence and get growth.
Remember also that when you lose a piece of this collection, you almost always have to pay more to get it back!
If you are not collecting anything today, there is no time like the present to begin.